People are often surprised to learn that this is a face, in an industry that most people hope they won’t need – but unfortunately we will all need to call upon it one day – the funeral industry.

Over the last 5 years, I have watched as the funeral industry slowly changes.

Families are now rejecting tradition and a “set format and insert-a-name” funeral service.  They feel their loved ones deserve a more meaningful funeral.

Adding personal touches, such as special music, sharing stories, decorated coffins and adding personalisation helps create a funeral that is unique and not just the same “cookie cutter” style that people are familiar with.

I am honoured to play a part in this change and rise of alternative funerals, giving families choices, doing death differently and breaking down the taboo surrounding death.